Book Review: Jugaad Innovation by Navi Radjou, Jaideep Prabhu & Simone Ahuja
Paul Polak, author of Out of Poverty , wrote: "90 percent of the world’s products and services are designed for 10 percent of the world’s population-to meet the desires, rather than actual needs, of the richest people on earth." How true! On the contrary, Jugaad is what brings in simple and creative solutions to real problems faced by the masses. Here's an interesting book, Jugaad Innovation" born out of Indian ingenuity, with international examples, on how to unleash our innovative spirits while designing products and services. As the sub-title goes, it's a Frugal and Flexible Approach to Innovation for the 21st Century". Creative Spirits Unleashed: The company you keep, keeps you motivated. I fondly recall my discussions on this book in my hand with our young and intelligent HR Professional friend, Pradeep Unnikrishnan, a few years back. It has taken some time to read. But it’s worth it. Again, another book by an author-trio after the Toyota Lean Produc...
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